McDonald's Content Library
McDonald’s approached me knowing they needed a new library of exterior marketing images, but they were not sure where to start. They needed strong, cohesive visuals from across the United States. Operating as a producer shooter, I turned the open ended content request into a clear plan and carried it through from concept to final execution.
Pre Production
Built the strategy from the ground up and presented multiple route and region options to align on direction. Identified key locations across several states, mapped an efficient multi day plan, and developed a focused shot list centered on architectural and geographic variety.
Production
Executed a multi state road trip, capturing exterior photography and aerial drone imagery on site. Each location was photographed with consistency in mind while still highlighting regional character.
Post
Curated the strongest selects, applied light color correction, and delivered an organized, high resolution content library designed for long term internal marketing use.
